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 <title>Big Data in Telecom: The Need for Analytics</title>
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 <description>Networks have become a strategic asset, the life blood of organizations. Once considered a “techy thing,” networks are now mission-critical for every member of the organization – from the IT manager to the marketing VP to the CEO. An increasing number of companies now recognize the impact network quality has on the customer experience and, in turn, on the bottom line. 
Providing a great customer experience, every time, is vital for limiting churn and building loyalty. This has led many organizations to adopt a strong quality assurance program to test and monitor all contact center services. This is particularly important in environments that must support multi-channel and multi-service applications. The complex configurations needed to enable voice, video and data to share network resources puts a tremendous strain on bandwidth and creates problems that can be very difficult to isolate. And the proliferation of mobile devices has added an entirely new set of issues and customer behaviors.  &lt;p&gt;&lt;a href=&quot;http://bobhockman.ulitzer.com/node/2062986&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 13 Feb 2012 06:30:00 EST</pubDate>
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